Embroidery is back!
The new Anchor campaign is about a very real desire for unique things in a socially media-heavy, ecommerce-infiltrated world. Anchor has gone back to the essentials to reframe and find new ways to revitalise handcraft styles: high-street style designs made for and by real people.
Nordic designers ARNE & CARLOS have shared their commitment to developing innovative ideas with Anchor - to build outstanding looks around statement pieces: easy to wear outfits that look special, along with stitched details for upgraded staples.
"We are very pleased to present our first embroidery designs for Anchor. For this very first collection of eclectic and whimsical designs, we'd like to warmly welcome you into our vibrant, colourful and creative world which, in real life, is based on our home and garden in the south of Norway, where we get our inspiration.
The natural elements outside and homely comforts of inside that spark our ever-active imaginations are the sources of our popular handcrafts designs, which reflect our enthusiasm for finding new ways to value the old, as well as our commitment to developing innovative ideas. Sustainability is more important than ever in this over populated world. We don't believe in the concept of renewing our wardrobe every six months to fit in with the fashionable crowds. Today people should value individuality and personal style more than the latest fashions.
So why not update the existing pieces in your wardrobe and customise them to your own taste?
This is what we, together with Anchor team, want to show you in this magazine. Look at old garments that you don't use anymore, and use these embroideries to give them a new life! Use the old, to inspire the new. Enjoy!"
5th Avenue Collection is full of different pieces featuring embroidered vibrant floral or bird designs made with Anchor highest quality embroidery threads: Anchor Stranded Cotton, Anchor Pearl Cotton, Anchor Marlitt and Anchor Metallic.
Check out some tutorial videos @ARNE&CARLOS:
- Download "Heart jeans" pattern and watch: How to embroider a cross stitch heart
- Download "Bee shirt" pattern and watch: How to embroider a freestyle bee
Fashionable update is here! Anchor with ARNE & CARLOS.
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