H&H is the international trade fair for creative handcraft and hobby businesses and is considered to be the leading trade fair for innovations and trends in the field of textile design and creativity. It takes place once a year at the fairgrounds in Cologne and is open to trade visitors only. Mezcrafts has been very well represented in an amazing and unique stand showcasing all its brands.

Anchor corner was the perfect spot for clients meetings which were very positive and enthusiastic about the upcoming Anchor new collections. The focus was on simulating a fashion window and showcasing our summer collection from decorated accessories with colourful trendy tassels to stylish crochet garments.

There were a special highlight for a beautiful colour panel that connects colours to emotions linking the panel to the motto of our "The colours of emotion" campaign, which supports the "Octopus Initiative".

At our booth this year, several areas were available, a trend area with the most important fashion, colour and yarn trends for the Autumn/Winter 2018 seasons and a Test & Photo area where you could try new garments made with our yarn and take a fun snapshot to share with the community.

A stage area was included where famous Nordic designers ARNE&CARLOS talked a little about their Mez-team partnership on several projects including our new embroidery collection 5th avenue.

Also designer Anke Muller owner of the label Cherrypicking shared her pick&pom and tasselmaker tools which were used on several Mez projects including Mimi Rose´s world collection with adorable and very easy-to-make nursery decorations. A Pompomania area was also in place with hands-on pompons and tassels demonstrations providing simple and very trendy solutions!

The Anchor catwalk showcased some of our stylish and amazing crochet made garments from classic and timeless dresses to elegant and Chic tops.

For more details on our Anchor 2018 campaigns:

White Eden: A summer crochet collection (Anchor Freccia)

Bijoux: Accessories made with tassels in several threads  (Anchor Stranded Cotton among others)

Mimi Rose: A collection of baby accessories (Anchor Creativa)

The colours of Emotion: Octopus initiative (Anchor Creativa)

 Hope you feel inspired by all our new collections this year and most of all please have fun crafting!